At a Glance
Industry Consumer brand (multi-channel)
Sources Monitored Marketplaces & reseller listings
Focus MAP violations, unauthorized sellers, price erosion
Delivery Daily violation report + alerts
Engagement Ongoing managed monitoring
Ideal Customer Profile (ICP)
Industry Consumer brand (multi-channel)
Sources Monitored Marketplaces & reseller listings
Focus MAP violations, unauthorized sellers, price erosion
Delivery Daily violation report + alerts
Engagement Ongoing managed monitoring
Who they are: A brand that sells through resellers and marketplaces and enforces a minimum advertised price (MAP) to protect margin and channel relationships.
Core pain points:
Resellers quietly advertise below MAP, triggering price wars.
Unauthorized sellers appear and undercut the whole channel.
Manual checks catch only a fraction of violations, too late.
What success looks like: Every MAP breach and unauthorized seller detected automatically, with the evidence needed to enforce policy quickly.
The Client (anonymized)
The client is a consumer brand with a reseller network across marketplaces. Identifying details are withheld; figures are illustrative.
The Challenge
MAP only works if it's enforced, and enforcement requires knowing about breaches fast. The client's team was manually spot-checking a handful of listings — missing most violations until a reseller complained about being undercut. Unauthorized sellers were even harder to catch. Price erosion was spreading through the channel before anyone could act.
The Solution
Actowiz built a MAP and brand-protection monitoring pipeline:
Full listing capture — the brand's products across marketplaces and sellers, with advertised price.
MAP breach detection — automatic flagging of any listing advertised below the MAP threshold.
Unauthorized-seller detection — flags sellers not on the brand's approved list.
Evidence capture — seller, price, timestamp, and listing details for enforcement.
Daily alerts — a prioritized violation report each morning.
The specific MAP thresholds are confidential to the client; this case study describes only the mechanism.
Sample Output
Illustrative sample data — not real sellers or prices.
MAP violation report
SLR-3391
Product: Product A
Advertised Price: ?1,749
MAP: ?1,899
Breach: −8%
Status: Below MAP
SLR-4420
Product: Product B
Advertised Price: ?899
MAP: ?899
Breach: 0%
Status: Compliant
SLR-7712
Product: Product A
Advertised Price: ?1,650
MAP: ?1,899
Breach: −13%
Status: Below MAP · Unauthorized
Rollup
Listings Monitored: 3,400
MAP Breaches (Today): 22
Unauthorized Sellers: 5
Results
Violation Detection
Before: Manual, partial
After: Automated, full-catalog
Time to Detect
Before: Days–weeks
After: Same day
Unauthorized Sellers
Before: Rarely caught
After: Flagged automatically
Enforcement Evidence
Before: Ad hoc
After: Captured with every breach
Key outcomes: full-catalog MAP monitoring, same-day breach and unauthorized-seller alerts, and ready-made evidence that let the brand enforce policy quickly and protect channel trust.
FAQ
What is MAP violation monitoring?
Continuously checking marketplace listings to detect any seller advertising below a brand's minimum advertised price.
How are unauthorized sellers identified?
By comparing active sellers against the brand's approved-seller list and flagging the rest.
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