At a Glance
Industry Fintech / rewards platform
Sources Monitored Merchant & brand offer pages
Focus Offer validity, cashback accuracy, expiry tracking
Delivery Daily offer-validation feed + change alerts
Engagement Ongoing managed pipeline
Ideal Customer Profile (ICP)
Industry Fintech / rewards platform
Sources Monitored Merchant & brand offer pages
Focus Offer validity, cashback accuracy, expiry tracking
Delivery Daily offer-validation feed + change alerts
Engagement Ongoing managed pipeline
Who they are: A fintech, rewards, or cashback platform that surfaces thousands of merchant offers to users and lives or dies on those offers being accurate.
Core pain points:
Merchant offers change or expire without notice, leaving stale deals live.
A single wrong offer erodes user trust and triggers support tickets.
Manually checking thousands of offers is impossible.
What success looks like: Every offer continuously validated, with changes and expiries flagged before users hit them.
The Client (anonymized)
The client runs a consumer platform that aggregates merchant offers and cashback. Identifying details are withheld; figures are illustrative.
The Challenge
Trust is a fintech's core asset, and nothing erodes it faster than a user tapping an offer that no longer exists. The client surfaced thousands of merchant deals, but offers changed constantly — new terms, new rates, silent expiries. Their team couldn't manually verify at that scale, so stale offers slipped through and generated complaints.
The Solution
Actowiz built an offer-validation pipeline:
Daily offer capture across merchant and brand pages — terms, rate, validity, and conditions.
Change & expiry detection — flags offers whose terms changed or lapsed since last check.
Accuracy validation — compares live offer details against what the platform is showing users.
Alerts — a prioritized list of offers needing update each day.
Sample Output
Illustrative sample data — not real offers.
Offer-validation feed
OF-2201
Merchant: Merchant A
Platform Shows: 10% cashback
Live Now: 10% cashback
Status: Valid
OF-2245
Merchant: Merchant B
Platform Shows: 15% cashback
Live Now: 5% cashback
Status: Rate changed
OF-2260
Merchant: Merchant C
Platform Shows: ?200 off
Live Now: Expired
Status: Expired
OF-2288
Merchant: Merchant D
Platform Shows: BOGO
Live Now: BOGO (new T&C)
Status: Terms changed
Daily rollup
Offers Validated: 6,200
Discrepancies Flagged: 138
Expired Still-Live: 24
Results
Offer Validation
Before: Manual, partial
After: Automated, full-catalog daily
Stale Offers Reaching Users
Before: Frequent
After: Caught before publish
Support Tickets (Bad Offers)
Before: Recurring
After: Reduced
User Trust
Before: At risk
After: Protected
Key outcomes: continuous validation of thousands of offers, expired and changed deals flagged before users hit them, and a measurable drop in trust-eroding errors.
FAQ
What does offer validation track?
Offer terms, cashback rate, validity, and conditions across merchant pages — flagging changes and expiries daily.
How does this protect user trust?
By catching stale or changed offers before users encounter them, preventing the failed-offer experience that erodes trust.
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