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Finding the right supplier is the first critical step for any fashion brand. When you need high-quality viscose, knowing where to look in London's competitive market saves you time and ensures you get the best value. This guide outlines exactly where to find wholesale viscose fabric in London, the key benefits of this material, and what to look for in a supplier.

What is Viscose Fabric?

Viscose is a semi-synthetic fiber made from regenerated cellulose, typically wood pulp. It sits comfortably between natural fibers like cotton and synthetics like polyester. Manufacturers treat the cellulose chemically to create a liquid, which they then spin into fibers.

Designers value viscose fabric for its versatility. It mimics the feel of silk, cotton, and wool depending on how it is processed. This adaptability makes it a staple in the fashion industry, particularly for dresses, blouses, and linings.

Key Qualities and Benefits of Viscose

Understanding the material helps you make better purchasing decisions. Here is why fashion brands consistently choose viscose for their collections:

• Exceptional Drape: Viscose hangs beautifully on the body. Its fluid nature makes it perfect for flowy dresses and skirts.


• Breathability: The fabric allows air to pass through easily, making it comfortable to wear in warm weather. It absorbs moisture well, often better than cotton.


• Soft Texture: High-quality viscose feels smooth and soft against the skin, often compared to silk but at a much lower price point.


• Color Retention: The fibers absorb dye deeply, resulting in vibrant, long-lasting colors that resist fading.


• Biodegradable: As a plant-based fiber, viscose breaks down naturally, offering a more sustainable option compared to fully synthetic petroleum-based fabrics like polyester.

Top Wholesale Viscose Fabric Suppliers in London

London offers a mix of historic physical markets and modern digital suppliers. Here are the top places to source your material.

1. Fabriclore

Fabriclore stands out as a premier destination for brands seeking efficiency and variety. While they operate globally, they are a top choice for designers in London looking to buy fabric online or source custom solutions. They bridge the gap between traditional sourcing and modern technology.

Why choose Fabriclore:

• Tech-Enabled Sourcing: Their platform simplifies the complex process of finding materials.


• Low MOQs: They support emerging brands by offering low Minimum Order Quantities, allowing you to test designs without overcommitting.


• Customization: They provide customized fabric design, dyeing, and printing services specifically for fashion brands.


• Sustainability: They offer a wide range of sustainable fibers, including EcoVero and other certified viscose options.


• Reliability: Trusted by over 500 private labels globally, they ensure on-time delivery and transparency.

2. Dalston Mill Fabrics

Located in East London, Dalston Mill Fabrics is a well-established name in the textile industry. They operate a large warehouse and a physical store, making it easy to inspect fabrics in person. They stock a wide variety of dress fabrics, including an extensive range of viscose prints and solids. They cater to both retail customers and wholesale buyers.

3. Joel & Son Fabrics

For brands targeting the luxury market, Joel & Son in Marylebone is a go-to supplier. They hold a Royal Warrant and specialize in high-end couture fabrics. While their price points are higher, the quality of their viscose and rayon blends is exceptional. This is the place to visit if you need exclusive designs or premium Italian textiles.

4. Shepherd’s Bush Market

If you prefer a hands-on approach and bargaining, Shepherd’s Bush Market offers numerous independent fabric stalls. Many vendors here sell fabric wholesale or offer significant discounts on bulk purchases. It requires more time to sift through the stock, but you can find unique deadstock viscose at competitive prices.

5. Classic Textiles

Situated on Goldhawk Road, Classic Textiles is famous among London fashion students and independent designers. They stock a massive inventory of affordable fabrics. Their wholesale viscose selection often includes surplus stock from high-street brands, providing great value for budget-conscious projects.

Factors to Consider When Choosing a Supplier

Selecting a supplier affects your production timeline and product quality. Keep these factors in mind before signing a contract.

Minimum Order Quantity (MOQ)

Some suppliers require you to buy hundreds of meters per color, while others, like Fabriclore, offer flexible, low MOQs. Ensure the supplier’s requirements align with your production scale.

Lead Times

Ask about delivery schedules immediately. A supplier might have the perfect fabric, but if they cannot deliver it when you need it, your production line stalls. Local London suppliers might offer faster shipping, while international options might require longer lead times but offer better pricing.

Quality Consistency

Request swatches before placing a bulk order. You need to verify the hand-feel, weight, and weave quality. Consistent quality is vital for maintaining your brand’s reputation.

Sustainability Certifications

Modern consumers care about the environment. Check if the supplier offers certified sustainable viscose (like FSC-certified or EcoVero). Suppliers who provide transparency about their sourcing give your brand a competitive edge.

Tips for Buying Wholesale Viscose Fabric

Maximize your budget and efficiency with these practical tips:

1. Request Sample Headers: Never buy blindly. Order sample headers or swatch books to test how the fabric drapes and reacts to washing or ironing.


2. Ask About Stock Continuity: If you plan to make a garment part of your core collection, ensure the supplier keeps that specific Viscose Fabric in London stock year-round.


3. Negotiate for Bulk: If you are ordering large quantities, ask for tiered pricing. Most wholesale suppliers offer better rates as the meterage increases.


4. Check for Shrinkage: Viscose is prone to shrinkage. Ask the supplier for technical specifications regarding shrinkage rates so you can adjust your patterns accordingly.


5. Use Digital Platforms: Don't limit yourself to physical stores. Using platforms to buy fabric online allows you to compare prices and access a broader catalogue than what might be available in a single physical shop.

Sourcing Success for Your Brand

Sourcing the right fabric defines the quality of your final product. London offers diverse options, from the bustling stalls of Shepherd’s Bush to the tech-enabled efficiency of Fabriclore.

By focusing on quality, understanding your production needs, and choosing a supplier that offers transparency and consistency, you set your fashion business up for success. Whether you need luxury bespoke textiles or accessible wholesale options, the right partner is out there. Start requesting samples today and take the next step in building your collection.